Ateeq Al Souf

In the Boegli family, watchmaking is more than a business; it is a true passion, shared by several generations. In fact, the start of the family’s watchmaking history goes back no less than four generations. At the beginning of the 20th century, Louis Schwab settled in Moutier to establish a watchmaking factory. In 1904, he created the well-known SWIZA brand, and quickly became the leading manufacturer of alarm clocks and travelling clocks. Louis Schwab was not only the boss of a watchmaking factory with nearly 400 employees. It is now around 20 years since the first “Jacques du Manoir” watch has been made. The collection with more than 400 wristwatches and. At the beginning, the brand was distributed only in Switzerland. Since a few years, the developing of an international distribution has become the target for François Boegli. You can find now “Jacques du Manoir” watches in other European countries, in America or in the Middle East and even on board of several famous airlines. One of the goals for the brand is to give the proof all around the world, that it is possible to get a Swiss Made watch without spending a lot of money.